In each theater that showed Psycho (1960) during its first
run, a cardboard cut-out was installed in the lobby of Alfred Hitchcock
pointing to his watch and saying:
"The manager of this theatre has been instructed at the
risk of his life, not to admit to the theatre any persons after the picture
starts. Any spurious attempts to enter by side doors, fire escapes or ventilating shafts will be met by force.
The entire objective of this extraordinary policy, of course, is to help you enjoy PSYCHO more. Alfred Hitchcock"
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